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Business Marketing and Entrepeneurship

This guide is for students working through the research portion of the Business Feasibility Study assignment of BUSN 245.


Your Customers

Who are your customers? Demographic information tells you all about your customers’ personal characteristics such as where they live, how much household income they have, and how many children they have. . What are your customers’ preferences, values, and attitudes that relate to your business? How will you find out what your customers think or intend to buy? How can you find out what problems they have, what they need, or what they want that they don’t know yet! Use your creativity to learn as much as you can about your potential customers.

Demographic and Population Resources

U.S. Bureau of Labor Statistics - Illinois

Census - Quad Cities, IA-IL Metro Area - Free ZIP Code Demographics - Stats about all US cities

Bureau of Economic Analysis entry for QC metro area

Click on (MSA) data and then click on QC metro area on map.

Census Data Profile - Davenport-Moline-Rock Island, IA-IL Metro Area

Select a Geography type and filter by Metropolitan/Micropolitan Statistical Area and select Davenport-Moline-Rock Island, IA-IL Metro Area from the list of options.