Skip to Main Content

Business Marketing and Entrepeneurship

This guide is for students working through the research portion of the Business Feasibility Study assignment of BUSN 245.

What is a Feasibility Study?

This guide is designed to serve as a resource that can assist you with researching for a business feasibility study.

What is a Feasibility Study?

A feasibility study is an evaluation or analysis of the potential impact of a proposed venture or project. It aims to answer essential questions like:

  • Is there a demand for the product or service?
  • What are the operational requirements?
  • Are there enough resources available?
  • What are the financial projections?

Conducting a feasibility study is like doing a "trial run" for your business idea. It helps you gauge the viability of your venture before you invest time and money into it. You can think of it as a tool to minimize risk and maximize your chances of success.

What Does This LibGuide Offer?

1.2 Your Customers

Before launching your business, you must know your customers intimately. This guide will direct you to resources that will help you identify:

  • Demographics
  • Preferences, values, and attitudes
  • Effective ways to gather customer insights

1.3 Industry Analysis

A successful business also requires an in-depth understanding of the industry it operates in. Here, you will want to find:

  • Trends related to the product or service
  • Industry norms and key business ratios
  • Forecasts for the next three years

About the Library

Visit our Libraries:

Quad Cities Campus
East Campus

Building 1, Room 201

6600 34th Avenue, Moline, IL


Building A, Room 135

26230 Black Hawk Road, Galva IL


Summer Hours:

Monday - 8:00 am - 5:00 pm

Tuesday - 8:00 am - 5:00 pm

Wednesday - 8:00 am - 5:00 pm

Thursday - 8:00 am - 5:00 pm

Friday - 8:00 am - 1:00 pm

Saturday & Sunday - Closed

Summer Hours:

Monday - 8:00 am - 4:00 pm

Tuesday - 8:00 am - 4:00 pm

Wednesday - 8:00 am - 4:00 pm

Thursday - 8:00 am - 4:00 pm

Friday - 8:00 am - 1:00 pm

Saturday & Sunday - Closed

Can’t come to campus? Check out our virtual services:
What Library Services are at Black Hawk College?